Meet the team
Our team has a long history of working with and for the NHS, benefitting from long-established networks and trusted relationships built in running significant engagement and communication programmes for major service reconfigurations, regional campaigns including providing communications support to COVID-19 vaccination programme, several flu vaccination and winter pressures campaigns.
Caroline Latta
Caroline is a passionate advocate of the strategic value involvement and communications brings to organisations, and particularly for boards and senior teams faced with having to make big change.
She’s a strategic communications, engagement and marketing professional with over 25 years’ experience leading and delivering public engagement and consultation, communications and marketing programmes.
Paul Parsons
Paul has 20 years’ experience of involving people in policy and service change by creating relationships and supporting dialogue between underrepresented people and the people who make decisions that affect them.
He has supported dozens of organisations through high-profile, public service change projects, with a special interest in health and social care service transformation.
Gail Cobb
Head of engagement
Gail is an accomplished communications professional with experience in the public and private sectors. She has exceptional digital and social media planning and delivery skills, working to help organisations create clear, engaging content. She has a strong understanding of the health and care sector and extensive NHS experience gained working on numerous health projects and campaigns. Gail is highly organised and extremely personable.
Siân Elmslie
Head of projects
Siân is highly organised and has a strong background in engagement and communications. She has worked in user-focussed roles for over 25 years, specialising in service user experience and leading large-scale user experience improvement programmes, including several large-scale public sector service reconfiguration programmes. Siân makes it easy for clients to report back to their own organisations on progress and planning.
Michelle Bainbridge
Business and marketing manager
Michelle has excellent organisational skills and real determination to deliver high standards. A diverse background in her career has allowed her to gain expertise in marketing and social media campaigns, brand management, event management, working with people with a sensory loss, and proofreading and editing. Michelle’s friendly and professional approach allows her to build great working relationships with clients and suppliers.
Jonny Williams
Senior consultant
Jonny is a specialist in major service change, having worked for NHS England in this field to develop policy, guidance and support for local systems. Jonny has exceptional stakeholder management skills, and has worked across government departments and public bodies, and in the voluntary sector. They are enthusiastic about public involvement, strategic engagement and integrated care.
Karen Austin
Business and marketing assistant
Karen has 18 years of experience in HR and training and is a graduate of the Chartered Institute of Personnel and Development. After a 15-year career break, she now supports our team with her strong administrative skills, extensive knowledge, and meticulous planning. Her infectious enthusiasm and approachability keep us organised and on track.
Becky Archdeacon
Consultant
Becky brings over seven years of experience in consultation and engagement across health and care sectors. A natural optimist, she consistently approaches challenges with a positive outlook, and her natural personality helps her forge lasting relationships with clients. Becky has a strong interest in the legal aspects of consultation and enjoys collaborating with clients to understand their business needs and deliver creative solutions.
Sue Cavill
Associate
Sue is a skilled engagement, consultation and communications specialist with over 30 years’ experience. Sue has an MA in Strategic Communications and has ran communications and engagement programmes in the NHS for several years. She has also worked at a strategic level in commissioning and delivery organisations, and, in partnership with local authorities, delivering public health campaigns and developing Health and Wellbeing Boards.
Rebecca Swales
Associate
Rebecca has over 15 years of marketing and research experience and holds a Masters Degree in Research. She is a member of the Market Research Society (MRS) and is our expert in stakeholder management systems. Rebecca has provided professional research, marketing and analysis services to the NHS and other public bodies. This includes scoping the research requirements, ensuring the best techniques and providing reporting.
Helen Gray
Associate
Helen has more than 30 years’ experience in communications, PR and marketing. She is a public sector specialist and has extensive experience of delivering communications for NHS change programmes. Helen’s skill base includes the full communications and engagement mix. She has a strong track record of effectively engaging a wide range of stakeholders for local, regional and national programmes.
Jenny Harvey
Associate
Jenny has over 15 years’ experience in health and social care research. She holds a Masters Degree in Health Psychology and is a member of the Market Research Society. Jenny has provided professional research and analysis services to the NHS and other public bodies. Her expertise lies in desk based/contextual research, designing bespoke research tools, facilitation of primary research, qualitative and quantitative analysis and interpretation, and report/presentation writing.
Ben Redhead
Associate
Ben is a facilitator based in London. His background is in designing and facilitating participatory processes to ensure insight and engagement. He has worked in an array of different sectors such as charity, public and corporate where he maintains the focus on embedding a people-focused approach into engagement work.
Hardeep Dhillon
Associate
Hardeep is a communications specialist with over two decades of experience in the NHS. She excels in leading complex service transformation, stakeholder management, and patient and public consultation processes. Hardeep is skilled in crafting effective communications and engagement strategies, advanced copywriting, and strategic planning. Beyond healthcare, she provides expertise to charities and nonprofits in enhancing their communication strategies.
Anna Davidson
Associate
Anna is experienced in the field of involvement and equality, with strong administrative and organisational skills. She has over 30 years’ experience working with the NHS and Charity sector, alongside working collaboratively with a variety of partner organisations. Anna is committed to building honest relationships based on trust and is passionate about tackling inequalities. She believes that everyone has a role to play in the health agenda, and we need to support people to have their voice heard.
Nicholas Duffin
Associate
Nicholas has 25 years’ experience of public and stakeholder involvement, as a practitioner, advisor and trainer. His expertise and experience led to his appointment as CEO of the Consultation Institute (2017-19). He has worked extensively with the NHS, across sectors in the UK and internationally. Nicholas is a popular chair and facilitator for challenging events on controversial programmes.
Kathy Graham
Associate
Kathy has over 20 years’ experience in the public, community, and voluntary sectors, with a strong track record in influencing organisational development, public policy, and strategy. Holding an MSc in Occupational Psychology, she is skilled at drawing insights from qualitative and quantitative data to present actionable recommendations. Kathy provides strategic advice and quality assurance across the UK, specialising in stakeholder engagement and formal consultation within regulated frameworks.
