Listening exercise to inform strategy development
In April 2021, Doncaster and Bassetlaw Teaching Hospitals NHS Foundation Trust appointed Stand to conduct a listening exercise to gather insight that would inform the development of its 2022-27 organisational strategy.
Stand was appointed to plan, manage and deliver involvement activities with partners, patients, staff, and local people, and to provide analysis of the listening exercise outputs.
We ran the listening exercise in two phases.
In the first phase, we gathered the views of leaders in key partner organisations including CCGs, local authorities, other NHS providers, academic institutions, and other partners through one-to-one interviews. The insight gained from these interviews was used to develop the areas and themes which we explored in the second phase.
In the second phase we had open discussions with over 1,900 patients, staff, stakeholders, local residents, and members and beneficiaries of voluntary organisations aimed at gathering views on what the Trust’s strategic priorities should be in the next 3-5 years. We conducted online surveys, focus groups, public discussion events and interviews to gather the views of as many people as possible.
As part of phase two, we worked with community organisations to arrange opportunities to hear from people from communities which are typically under-represented in these exercises. These communities included the Deaf community, South Asian community, people with learning difficulties, and homeless young people among others. We provided appropriate translations, interpreters and accessible formats to maximise participation.
Stand provided the Trust with detailed analysis of the data and insights we collected.
Marie Purdue, director of strategy and improvement, at Doncaster & Bassetlaw Hospitals NHS Foundation Trust said,
“Involving stakeholders, staff, patients and local people in the development of our new five-year strategy was an important project for us. The Stand team were really easy to work with and reached an impressive range of stakeholders including many we wouldn’t normally hear from.
“The analysis and output reports Stand provided gave us lots of really extensive and usable information that we know will help us make positive, practical differences straight away, and will be invaluable in setting our strategy for the next five years.”
